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Anne-Fleur grew up in Lille, in northern France, a region historically associated with the textile industry. Although her family, on all sides, has been part of the industry for generations, it was the creativity within fashion and the entrepreneurial side of launching a business that Anne-Fleur was most passionate about. Even at the beginning, Roseanna had values, and was all about beautiful fabrications, and durability. Transparency, high standards have always been part of the brand’s values, far before she published her CSR policies this year.
Her first experiences were with Donna Karan, Alberta Ferretti, and Chloé, and she loved being able to connect personally with the clients. She wanted to translate this proximity to Roseanna, which she launched with a childhood friend. Roseanna is a mix of both of their nicknames.
Anne-Fleur has always looked for exclusivity and originality, through the design of exclusive prints, strong and unique color palettes. Roseanna doesn’t take anything too seriously. It’s always been wardrobe for women to express who they are.
At its beginnings, Roseanna was a swimwear line that very quickly grew into something bigger, offering pieces with meaning and values, at a faire price. Each look is carefully thought through, and every piece becomes essential, down to the brand’s now iconic boots.
Anne-Fleur, now by herself at the helm of Roseanna, defines what inspires her for each collection and always mixes spontaneity with a little decorum. To help her imagine and create, she retreats to her her musical bubble.
“If I had to stay on a deserted island, and bring only one album with me, it would be a Bowie album. I’d only eat pasta and I would turn eucalyptus plants into perfume”, she jokes.
Pragmatic, yet unique. That is what Roseanna is all about.
French designer ready-to-wear, accessories and footwear brand based in Paris, under the creative direction Anne- Fleur Broudehoux, the brand's founder.
Roseanna is an inspired, curious, free, spontaneous, and bold woman. Roseanna is more than clothing, it's also an "art-de-vivre", expressed through :
— Collections that continue to evolve towards wardrobe that is complete, inspired, unique, and always of the moment.
— Quality craftsmanship, carefully selected fabrics, and exclusive prints. Each piece is meant to be collected and worn season after season.
— Our inspirations. Each collection comes from an encounter, or an emotion, provoked by an artist, an artisan, a city, a remarkable woman, or a film.
— Our commitments to dressing consciously, through a small selection of vendors and partners, durable alternatives to traditional ways of creating, and choosing quality and responsibly sourced materials.
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